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Amazing Advertising Tips
Chapter 1
1 Tell your audience what kind of support they'll get after they
buy. It could be free consulting, tech support, free servicing,
etc. This may also answer some of their buying questions ahead
of time. People don't want to buy products without knowing you
will be there to help if they have problems.
2 Ask people at the end of your copy why they decided not to
buy. This will give you new ideas on how to produce ad copy
that’s more profitable. Have a web form or e-mail link in place
so they can answer you. You may find out they don't like your
guarantee or graphics. It could be anything.
3 Think of ways to get your site or business in the the news.
You could sponsor a fundraiser, break a world record, hold a
major event, etc. Simply write a press release about what you’ve
accomplished, then send it to media outlets that cater to your
target audience.
4 Hold a contest on your web site. Give other web sites the
option of offering it to their visitors. This'll multiply your
advertising all over the Internet. It would become a viral
contest. Of course the contest must either be ongoing or held
regularly so you could allow other online publishers to offer it
to their visitors or subscribers.
5 Tell your potential customers that your ordering system is
highly secure. Also reassure them that you take every effort to
protect them. People want to feel they are safe online. They
want to know that you care about their well-being. Tell them all
about what you currently do for them to make them feel more
secure.
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