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Powerful Offline Marketing In The Internet Age
101 Ways To Promote Your Business
For Maximum Profits
Introduction:
In February
2006, John Ritskowitz hosted a teleseminar with Michel Fortin,
David Garfinkel, Yanik Silver, and JP Maroney. Entitled “Million
Dollar Roundtable,” it was a chance for these marketing pros to
share some of their best secrets for marketing offline, which is
something more online Marketers should be doing. Ideally we
should all be marketing both offline and online.
Well these folks delivered the goods, and
while the call lasted about 2 hours, it still wasn’t enough time
to get to everything (it never is, right?). So John compiled
some of the ideas they talked about on the call, plus lots more
ideas to cover the offline marketing spectrum.
Some of these ideas are more traditional,
such as yellow pages advertising and classified ads. Of course
that doesn’t mean they should be neglected.
Other ideas are traditional, but not used as
much, or I should say not always used as effectively as they
could. Direct response marketing and publicity are two that come
to mind.
And then there are really creative ideas that
are often overlooked, such as valuable joint ventures and
strategic alliances. Some of these ideas have the potential
to really deliver a lot of leads and sales with minimal
traditional “work.”
You’ll find these ideas start out somewhat
simplistically and gradually get more creative and complex. So
dig in and start thinking about how you could apply these ideas
to your business today!
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